Business intelligence or Business Intelligence is a tool that is here to stay and transform the world of commerce with SharePoint Services. Here are some of the benefits of applying it in a physical store.
1. It allows knowing customer behavior patterns
Business intelligence offers the possibility of knowing various aspects of clients and potential clients. For example:
- What are the hours in which they visit the store the most?
- What is the route they take inside the premises?
- Which store sites go unnoticed before your eyes.
- Even what they look for on the Internet with the local Wi-fi.
2. Increase sales
This is the ultimate goal for which the business works: to earn more money. Through business intelligence, this goal can be achieved in a short time and without wasting energy on unnecessary actions. This is the main objective of entities, and Business Intelligence can be a great instrument to achieve it. Renewing the signage of the premises to make visible sectors that customers do not take into account in their usual route, can give economic benefits.
Details such as, for example, renewing the signage of the premises to make visible sectors that customers do not take into account their usual route, they can give pecuniary benefits and it is thanks to business intelligence that this can be known.
3. Cut expenses
Is it worth having 10 customer service employees on Mondays at 3 pm? Or should the workforce be reduced at that time and emphasized at other times of the day or week? The answer to that will depend on each business. If, for example, a people counter is installed at the door of a store, the owner will be able to know objectively how many personnel is needed for each time slot of the day. This way you can optimize your human resources according to your needs with SharePoint Services. With the data available from the store and also comparing it with current and historical data from stores in the same category and/or geographic region, goals, and projections that are possible to achieve can be established.
Installing a people counter, and then acting on the data it provides, is one of the many ways business intelligence can help reduce a store’s expenses.
4. Speed up analysis time
Business intelligence tools not only include data collectors (for example, people counter) but also the automated software needed to analyze and interpret them in the dashboard. Business Intelligence tools must not only include data collectors, but also automated software that analyzes and interprets them. Having all the information in a centralized platform leads to increased efficiency.
Then, it will be the manager of the store or the sector manager who makes the decisions but is assisted by top-level software that will save you time and make more accurate decisions.
5. Help set realistic goals
Experts say that goals, in any field, must be specific, measurable, and realistic. Only then will there be the hope of seeing them fulfilled.
Business intelligence helps store managers set realistic goals. With the data available from the store and also comparing it with current and historical data from stores in the same category and/or geographic region, goals, and projections that are possible to achieve can be established. from production to marketing or sales service. The field of information to obtain and analyze is very wide and, therefore, having it centralized to cross it, analyze it and make decisions is a great benefit, not only in time but also in costs.
6. It works in practice
So far, just some of the benefits of incorporating business intelligence tools in a store. This, far from being a merely theoretical issue, is something that anyone who puts them into operation in their business can benefit from in the short, medium, and long term with SharePoint Services.
To store and share all the data collected and analyzed among the members of an organization. Business Intelligence Centers are usually used. Which are spaces created specifically for Business Intelligence content. The information is usually organized in virtual lists and libraries that contain all the Excel documents or other types of reports. Benefits of Bus