Product labels are mandatory, but they are also important tools in the hand of marketers that can be efficiently used for attracting the customer. However, getting the label design right is not easy. You can buy a readymade label from Mabel’s Labels. They have a range of sticky labels, combo packs, clothing labels and safety labels. All are appealing and durable. Get the labels and apply Mabels Labels Coupon Code.
Many of the labelling mistakes affect the workflow of your label. To avoid delays or mistakes that could be costly, be sure to keep the following things in mind when creating your label: Here are common mistakes you should avoid at any cost.
Illegible labels
The employment of unsuitable printing technology causes this problem. For example, some include too much information in the small label or use the wrong font. One of the ideal ways to avoid the problem is to create a label that provides only the law’s information and add a QR code that takes the customer relevant information related to the product.
Non-compliance with the legal requirement
Non-compliance with legal requirements whatever your products is the contents of your labels are regulated and followed by very clear and very strict laws. You must pay special attention to these legal requirements when designing your labels – even the smallest mistake can be very costly.
Error in text
Errors in the text – spelling and grammar errors are common in texts everywhere, but you should pay special attention to avoid them in the short texts that appear on your labels. Get your label wording checked by multiple people – it is the best way to ensure that your labels are free from such annoying but easy to avoid errors.
Ingredient statement problems
The problems are caused by adding a multi-ingredient component, or ingredients are listed in the incorrect order. You should be completely transparent about ingredients to avoid some issues but refer to specific guidelines again.
Nutrition fact problems
Ensure you are being thorough when creating the nutrition facts panel. Make sure all serving sizes are correct, the format itself is correct, and appropriate ingredients must be used. All the nutrition are calculated according to the ingredients.
Using the cheapest label material
Every business wishes to cut down on production costs, but this should not affect the quality of the finished product. If you want to leave a lasting impression on your product, you need to use materials to transform a product and make your brand more memorable totally. For example, holographic or foil label materials have an aesthetic feel to make products classier which means more sales.
Not having your label artwork professionally designed
Most brands have realized the major role of quality labels play in marketing their products to increase sales revenues. They are willing to invest in getting artwork for their products. Unless you want a very simple artwork on the label, you must have professionals design for your labels. It will save your time and money. If you don’t have the right artwork, the chances are high that your label printing may get delayed, and you may have to pay more to have your labels redesigned before they can be printed out.
Not using the right adhesive
If you are unsure what type of adhesive to use on your label, ask consultants and choose the suitable adhesive for your product. Adhesives are removable, permanent, and repositionable to suit different products. There are some special cases where labels need permanent adhesives to ensure labels last long enough. You can pick the adhesive that suits your products.
Not having a competitive price
Another mistake that you should avoid while selling products is not setting a competitive selling price. First, you need to identify the selling product of similar type and quality. The next step is to study the price they are selling and set your price according to while keeping optimal profit levels in mind.
Not consulting your printer from the beginning
Perhaps the biggest products mistake you can make is not involving your custom label company early in your label decision-making process. Before you take your order, a good printing partner will want to know the tour brand, product, packaging, sales goals, budget and deadlines so they can provide the best custom label for your needs. Engaging their expertise from the beginning can help you avoid errors and decisions that cost you time and money.
Forgetting your target audience
When you design a label, think about your market and audience. You won’t see the packaging to look fabulous on a shelf for in-store packaging. Make sure your product label design aligns with your target market and buying habits. Keep your brand and colors in line with the packaging.
In the End
So these are the mistake you must avoid when developing your brand label. And pick the right label printer to avoid any mistakes and attract more customers. These are common mistakes if you read them carefully, you will save your brand label.
