As we move further into the 21st century, technology is advancing at an unprecedented rate. This means that businesses must keep up with the latest trends in order to stay competitive. In this blog post, we’ll take a look at some of the most popular eCommerce website trends for 2022. Keep in mind that these trends may change over time, so it’s important to stay up-to-date on the latest developments. So, without further ado, let’s explore some of the most cutting-edge eCommerce website trends for 2022!
We are currently in the year 2022 and online business is booming all around the world. The number of people who are buying products via an eCommerce website has increased by a huge percentage over the past few years. There are also many upcoming trends in eCommerce websites especially when it comes to eCommerce design. Ecommerce design is currently dominated by flat designs, but in 2022 that will not be the case.
Many sources have predicted their predictions for eCommerce design trends in 2020, which you can find here. However, this article will cover the latest eCommerce website trends expected to be seen in 2022 and how they’ll affect your eCommerce business growth if you follow them.
We’ve listed some of the popular eCommerce website designs you can see today and how they’ll change in 2022 to help give you an idea of what to expect.
1. Continued use of Material Design
Material design, which is a user interface design that focuses on using Google’s material guidelines, has been very popular over the past few years. The flat design trend has changed a little. But is still going very strong. However, Material design has definitely stayed on top as the main contender for eCommerce design trends in 2022.
Many designers are currently predicting that material design will be used more than flat design over the next few years due to its popularity and clean look. Look at how Amazon redesigned its website earlier this year to reflect the use of material design.
2. Larger photos and video backgrounds in homepage hero areas
Photo background, video background, and parallax scrolling are expected to stay strong in 2022 eCommerce websites design trends. However, they will become bigger than ever, especially when it comes to the use of video backgrounds. Many eCommerce website designers are currently predicting that video backgrounds will become more popular than ever and it’s expected that this trend will continue throughout 2022.
Look at Steam’s website here, which is very popular for providing highly visual content within their homepage hero areas. They successfully create a feeling of awe with their large images and video backgrounds.
3. Tabs will become smaller than ever before
Many sources are predicting that tabs on eCommerce websites design trends will decrease in size over the next few years, which means that they’ll become much more minimalistic than today. Many people believe that this new eCommerce website trend is due to an increase in mobile browsing which is expected to reach a larger percentage over the next few years.
Look at how Amazon’s website currently has its tabs positioned on top of the main image, which makes it much more minimalistic and creates a better viewing experience for websites that use video backgrounds or large images within their hero area.
4. Websites will have different layouts between desktop and mobile
Due to the increase of mobile browsing, it is expected that eCommerce websites will have a different layout between desktop and mobile. Mobile shopping will also be a big trend in 2022 due to companies such as Apple Pay creating an easier way for people to shop on their iPhones. Look at how Booking.com has its website displayed differently depending on. So if you visit the website via a mobile device or desktop.
5. More under construction pages
As you can probably already tell, websites will be much more fluid in 2022 than they are today. People expect that under-construction pages will become more popular due to the demand for faster loading times.
6. Increased use of white space
It’s safe to say that eCommerce website design trends for 2019 showed us a large increase in white space usage. This trend is expected to continue into the next few years. And it’s believed that eCommerce websites will become much more clean and minimalistic than it currently is.
7. Continued use of containers
Container design has been popular since the big change from flat website design in the USA to material website design at the beginning of 2017. This trend is expected to continue and many people believe it will become even more popular than it is today.
8. Increased use of cards for product pages
Cards have been used on eCommerce websites since 2013 but not in a very interactive way until a few years ago when the parallax scrolling trend came about. This allowed website designers to include more card-style images in their hero areas. It’s believed that there will be an increase in the use of cards for product pages in 2022 due to people viewing them as a much better way to showcase products.
9. The introduction of left-hand side navigation bars
This is one eCommerce website design trend that could surprise you if you’re not expecting it. A large number of eCommerce websites now have the option to change from a right-hand sidebar to a left-hand side navigation bar, which allows for more creative freedom for website designers as they can include more images or videos within their hero areas without worrying about them clashing with information on the sidebar.
10. Increased use of animations
Due to the increase in mobile browsing, more and more designers are now implementing animation into their websites. This allows for a much smoother scrolling experience as well as allows them to showcase products in a fun way. Animation is popular among masses making its integration an obvious choice for webs design trend.
11. Websites will implement their own chatbots to provide customer service
Chatbots are now becoming much more popular on websites as companies such as Apple and Spotify use them to provide support. This trend will continue in 2022 as ecommerce website has started adding chatbots. Chatbots helps users in making best purchasing decisions, stock control, delivery and even returns.
12. Video backgrounds will still be popular
Video backgrounds were one of the biggest website design trends to come about at the beginning of 2017 and it certainly looks as though they won’t be going anywhere anytime soon. We believe that there will be an increase in their use. Especially on websites that have hero areas with a lot of white space as they can choose to use a video background in place of an image.
Conclusion
Our ecommerce website trends articles have surely provided you what you need to follow in 2022. However, if you follow industry news closely. Then there’s probably one or two things on this list that surprise you as it looks as though there will be quite a few changes in the next 4 years.
