Let’s move on to some tactical aspects of your influencer strategy so you can get a better idea of how everything fits together. This will help you see how incorporating an influencer marketing plan into your digital marketing activations will help you hit all of the key KPIs your company is aiming for this year. (And, frankly, don’t we all simply need a win right now, after the year we’ve had?) (business marketing)

Setting Campaign Objectives (business marketing)

We completely understand why some marketers and brands are still sceptical of influencer marketing. There’s a lot of discussion about earned media value, brand building, long-term value, and playing the long game…

That’s fantastic, but aren’t you more interested in learning how influencer marketing aligns with ACTUAL business goals — the kinds of goals set by REAL businesses? Many brands still believe that influencer marketing is merely a brand awareness strategy, although this is far from the case. The value of executing an influencer campaign for a brand goes far beyond reach and Likes.

It’s not that influencer marketing can’t help you achieve crucial business objectives. We’ve managed a number of campaigns to help companies increase app downloads, increase sales, increase site visitors, and increase foot traffic. Frequently, there is a misalignment between what a brand WISHES to achieve and how it STRUCTURES its influencer efforts to attain that goal. The former is inextricably linked to the latter.

Moreover.. (business marketing)

Influencer marketing programmes require objectives. The metrics you use to track the performance of your influencer campaign are determined by your campaign goals.

A well-planned influencer marketing strategy can help you achieve REAL marketing goals and move the needle on larger organisational goals, whether the goal is to get a new product in front of buyers, get traffic back to your site, or get a catalogue of creative assets you can post across your own branded social platforms.

Knowing How to Build an Influencer Marketing Strategy that Meets KPIs (business marketing)

Influencer programmes can (and should) be tailored to meet specific objectives. The structure of your campaign and the influencer marketing method you adopt will be determined by the outcomes you want to see. You can utilise three different sorts of campaigns to achieve your influencer marketing objectives:

Brand awareness campaigns enable you quickly get a lot of people to notice your brand, product, or event. When you’re introducing a new product, rebranding, or trying to convey a value prop large enough to disrupt the buyer’s typical routine, these ads work best (like getting someone to cancel the auto-shipped vitamins they like to switch to your brand of vitamins).

They intend to build a Content Campaigns to build a library of high-value sponsored content that brands may reuse across their own branded channels as needed.

When you’re conducting retargeting campaigns, traffic/clicks campaigns perform best for generating site traffic, developing your list, and getting sales (and need prospects to see your brand a few more times to stay top-of-mind).

Consider this scenario: you’re a women’s clothing shop preparing a spring influencer campaign. Here’s how each campaign might seem with the various campaign structures:

Traffic/Clicks Scenario 1…

You form a partnership with three or four Instagram macro-influencers with large followings on their blogs. You do this because you want to attract a large number of people to your site so they can shop your big sale and use the blogger’s discount coupon to get a romper that you know their audience would enjoy.

For Influencer Content, Scenario 2…

You’d like to replace your dull product photos with influencer selfies or candid photographs of customers wearing that romper. You hire a dozen or so Instagram nano-influencers to snap cute photos of themselves in the romper and possibly leave reviews, giving the impression to the user- generated content.

Product Awareness Scenario 3…

You’re also pitching a new body shaper to go with the romper, and you’ve got a couple of YouTube macro-influencers in mind who use TikTok and Reels. These ladies will show buyers how to wear the romper in various ways, as well as how to combine the proper body shaper with the right attire.

The point is this… We know the best method to arrange the campaign to fulfil your goals once we know what they are by changing how we handle the rest of the campaign parts.

Selecting the Most Appropriate Social Media Platforms for Your Campaign

Which social media sites should you use for your influencer marketing campaign? As a result, many marketers prefer to running influencer campaigns solely on Instagram. Influencer marketing on Instagram is really crucial. However, each of the other big social media platforms has characteristics that make it a logical fit for attaining certain marketing objectives.

According to Influencer Marketing Hub, Instagram is by far the most popular platform for executing influencer campaigns, with 67 percent of brands utilising it, compared to 43 percent for Facebook, 42 percent for TikTok, 36 percent for YouTube, 15 percent for Twitter, and 16 percent for LinkedIn.

Source: influencer marketing singapore , business marketing

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