If your business has not been reaching its revenue potential, then you’ve probably come across the term RevOps in your search for a solution. But what is RevOps and what is its potential impact on your business?
To find out, keep reading to the end as we will discuss RevOps in detail and how you can get started with it.
What Is RevOps?
RevOps is a shortened term for Revenue Operations and refers to centralized business practices and operations that are necessary to ensure that a company’s revenue growth is maximized. In other words, RevOps is all about optimizing a company’s revenue potential.
RevOps aims to align the operations of different business departments to ensure as much operational efficiency and revenue accountability as possible. That way, you can manage your leads better with effective communication and collaboration between sales and marketing.
The ultimate goal of RevOps is to create a closed-loop system where all business practices are constantly analyzed and improved so that the company can reach its maximum revenue potential.
RevOps integration options
When getting started with RevOps, you have two main integration options to go with. The right one will depend on your business model as well as the size of your company. The two integration options are:
- Specialized roles
This approach requires that you designate a leader who can consolidate different Ops roles as well as reporting relationships. It works best when your company has more than 100 employees. That’s in consideration that you will more than likely already have isolated operations in the company.
- Distributed capabilities
Unlike the specialized-roles approach where there will be different persons handling different roles under a single leader, this one involves one individual handling multiple roles.
A good example is where you expect the sales operations department to handle enablement and insights as well. This is bound to change as the company scales so that such responsibilities become dedicated roles.
How Can I Get Started with RevOps?
Now that we’ve answered the question, “What is RevOps?”, let’s discuss how you can get started with it.
- Define your business goals and objectives
Before you can start to implement RevOps into your business, you need to first define your business goals and objectives. What are you looking to achieve with RevOps? How can it help your business grow?
Keep in mind that the main objective of RevOps is to optimize the efforts of the different vital teams of a business. The only way you can do that is by having a goal or more in place.
- Assess your current business practices
Once you have defined your business goals and objectives, the next step is to assess your current business practices. What are the areas of your business that need improvement? What can be done better to achieve your business goals?
- Implement RevOps best practices
After you have assessed your current business practices, the next step is to start implementing RevOps best practices. The following are the most important RevOps practices for any business:
- Unifying your business data
- Eliminating software redundancy
- Assessing your customer journey (looking at the revenue side of the business from a customer’s perspective)
- Measure and analyze your results
The final step is to measure and analyze your results after implementing RevOps best practices. What has changed since you started using RevOps? What worked and what didn’t? How can you improve your results even further?
Using RevOps experts to your advantage
When getting started with RevOps, things can get quite overwhelming before you even know it. That’s when using the help of RevOps experts becomes a good idea. That’s because they can help you get up to speed with the basics of RevOps as well as help you implement it in your business.
It’s not only easier, but you are more likely to exceed your revenue goals with the help from RevOps experts. They can guide you through the process, help you set up your systems, and provide continuous support as you move forward.
On the whole,
You now know what RevOps is, and how you can get started. If you follow these four steps, you should find it easier to integrate RevOps into your business.
Keep in mind that it’s not going to be easy, and it will take time and effort to see results. But if you’re willing to put in the work, RevOps can help take your business to the next level.