Digital Marketing

A Guide to Using Marketplaces to Sell Online

While having your own successful online business is fantastic, having your products offered in a department store or boutique can only help you grow your sales, reputation, and visibility. It’s beneficial to business, but it wasn’t always straightforward. (digital marketing course Malaysia)

It is simple nowadays. With only a few clicks, you can sell on the largest department stores’ websites and benefit from immediate sales from their consumer base. Of course, the department stores in question aren’t really department stores. They’re internet shopping malls. The three largest in the Western world, Amazon, Etsy, and eBay, are ideal for increasing sales, reputation, and visibility.

Diversifying your sales channels has a lot of advantages. Increasing the amount of people who can locate your products by diversifying your sales channels. You can next focus on optimising your listings with the correct optimization so that sales come from all channels, not just your website.

There are seller’s fees, yes. Though there are rare exceptions, these are usually a percentage of each sale you make. You also won’t want to start selling on as many platforms as possible right away, because quality is key.

Top Selling Channels You can sell on a variety of platforms, but for now, Amazon, Etsy, and eBay are the best places to start.

Amazon (digital marketing course Malaysia)

Amazon is one of the world’s largest marketplaces. It has received 2.6 billion visits, sold 350 million things on average each year (the majority of which are from vendors and professional sellers), and customers use it twice as often as Google when searching for and researching products.

You’ll need to commit to regular Amazon product research and Amazon competitor research if you want to succeed on Amazon. We can arrange this for you so that instead of dividing your attention, you may focus on two blooming business channels.

The Advantages of Selling on Amazon (digital marketing course Malaysia)

Amazon has 310 million active users, with 90 million of them being Prime members. The most popular category is home and kitchen, which sells an average of 64.3 million products per year and is home to 60% of Amazon’s best sellers. However, the categories of tools and home improvement, as well as clothing and accessories, perform admirably.

In many circumstances (9 out of 10) a customer will look for a product on Amazon for a lower price, even if they find your goods on your e-commerce site.

The only problem is that you’ll stick out. That is why it is critical to use an Amazon rival research tool. To improve the listing and track their behaviour, competitor research should be conducted. If a product they have is out of stock, you can take advantage of the situation by offering a discount on your own product or sponsoring the listing to lure clients from your competitors.

Fees Paid by the Seller

It’s really easy to sell on Amazon. If you sell fewer than 35 things per month, you can choose the basic plan, which allows you to create listings for £0.75 apiece. You don’t have to buy each listing in the professional model. Instead, all you have to pay is £25 every month.

Of course, that isn’t the only cost. Each category has its own set of seller fees, which are referred to as referral fees. Amazon will take 15% of the cost of video games, for example, and 7% of the cost of consumer gadgets. The average rate of referral is roughly 15%.


On Etsy, you are not permitted to resell the products of another firm. It is in violation of their terms of service. That’s why Etsy may be more appealing to craftsmen and small businesses than Amazon, which focuses more on professionally created things at reseller rates.

The Advantages of Selling on Etsy

If you want to use a lively community and sophisticated tools but don’t yet have the cash or resources to operate your own website, Etsy is a terrific option. To diversify your listings, you should aspire to manage an e-commerce site and an Etsy account, although many merchants will start on Etsy and work their way up.

Fees Paid by the Seller

The selling costs on Etsy are standard. You’ll be charged $0.20 per listing you create, plus 5% of the transaction’s cost. The 5% is for the entire cost, which includes both the purchase and postage. Depending on how much money you bring in through your business and whether VAT applies in the UK, you may need to set up VAT.


When it comes to reselling your stuff, eBay is generally the finest option. The Facebook Marketplace and other local marketplaces that cater to average individuals selling old clothes, furniture, gadgets, and more are other similar marketplaces.

The Advantages of Selling on eBay

If you’re simply attempting to declutter your home, eBay is the place to be. Because Etsy has a section dedicated to vintage products, you could find it helpful to post your items on both sites (but be careful not to sell a product twice, as they are one of a kind).

Fees Paid by the Seller

The first 1000 listings are free for any eBay seller. There will be a £0.35 cost for each new listing after that. A ten percent fee is also charged at the time of checkout. Unlike Amazon and Etsy, though, this is capped at £250, so you won’t have to pay extra to eBay if you sell something for more over £2500.

Depending on which service you use, there are different seller costs. There’s regular bidding, reserve price, buy it now, and other options, all of which affect the seller’s costs.

Source: digital marketing course malaysia

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