The exhibition is proven to be great in many ways, such as engaging the audience at a personal level, building a close relationship with your potential customer, and gaining experience in selling the product in a higher or minimal competitive environment.
But, surviving and competing in the trade show is a difficult task as there are already many activities in every exhibition. And all of this leads to engaging the audience. People engage the audience through giveaways, lights, graphics, and many other distractions. So, with all of this distraction, many sales and marketing individuals fail to engage the audience in the exhibition and generate potential leads.
Exhibitors are always searching for effective methods and means to beat the noise of their competitors that they create. Here are some tips by an ecommerce website development agency that can help you attract and engage the audience and generate a constant traffic flow of quality leads.
8 Ideas to Engage the Audience in the Exhibition
1- Get In-Touch with Attendees.
Request the show organizers to share the list of attendees with your organization. This way, you can send out a word to them by sending personalized emails. You can also tell them about any giveaways competitions or stand activities that your exhibition stand is holding. This will help you create a buzz for your stand and it will help you engage the audience in the exhibition.
2- Remember the existing client.
Besides attracting and engaging with new customers, you must not forget about the old ones. You should have an amazing reason to force your old customer to revisit and engage with you again.
One way to engage the audience again towards you is that you can give them valuable giveaways. Everyone knows that most of the audience gets pens or keychains in giveaways that end up in the bin after the show. So in this situation, you can do this that can give them things like portal chargers or reusable coffee mugs.
3- Marketing and Promotion Before the Exhibition.
You have to make sure you are regularly updating your social media before, during, and after the exhibition. Emails, blog posts, and ads on relevant websites and in magazines can also be sent out. People who go to a lot of events plan their days in advance and arrive with a set plan. It’s more likely that they will look for your booth when they get there if more people see your ads before the show.
4- Reward Your Staff.
Consider giving your employees a bonus for good work. You can do this to help your staff stay excited and motivated all day long. The person who registers the most leads gets a prize. This could be a coupon for a restaurant or a paid day off from your job.
5- Provide People a Relaxing Space.
The buzz and chaos of events can help you to engage the audience. Attendees are bombarded with hundreds of marketing messages and sales pitches all the time. You can engage the audience to come to your stand by making them feel comfortable and welcome. Keep your stand simple and easy to find.
6- Be Visual.
When planning for an exhibition, you should start at least 4 to 6 months before the show. With your team, you set realistic goals, make a schedule, and plan out all of your activities.
When choosing an exhibition stand supplier, look for one that will help you choose a beautiful and effective stand to put together. Unique design, bold graphics, and eye-catching content are all important to making you stand out and getting more people to visit. Ensure that audience can see your stand from down the aisle and that it has a clear, appealing message that draws them in.
7- Consider Having a Strong Brand Identity.
For many people visiting the exhibition and hearing about your company for the very first time, it is possible that this is your first and last chance to leave a long-lasting and professional impression on your customer mind.
8- Give an Interactive Element.
In the last few years, there has been a huge rise in the number of interactive technology options for exhibition stands. With branded digital games, augmented reality, social media, and digital surveys, you’ll have a lot of ways to make your stand out to people who visit.