When you first start your own online tutoring business, it can be fascinating but overwhelming too. You need to consider your educational niche, who you’ll target, and what type of content you want to create.
All of these (and more) elements can start to build up into an extensive list of “things to do” without you knowing whether you’ll be generating income. But thanks to a few secret ingredients in the sauce, we can be sure that managing and running an online tutoring business will be possible and profitable.
Essential Secrets You Need to Know When Creating Your Online Tutoring Business
1. Create a business plan and stick with it
Like every other business, yours should have a plan. You’ll need to document the following sections in your business plan:
- Business goals and objectives
- Customer persona or target audience
- Competitor analysis
- Annual and monthly budget
- Operations plan
- Marketing plan
- Financial plan
Once you have these steps documented, it’s vital that you use it as a reference document and update it as your online tutoring business evolves.
2. Identify what problem your tutoring business solves
While tutoring should be about teaching others the topic you love and are an expert in, you should also look at your business as one that is solving a problem.
Every student will come to you because they want to broaden their knowledge of a specific topic. But they need to see you as the go-to tutoring business because you offer something unique compared to your competitors. Bear this in mind when crafting your messaging.
3. Plan your content ahead of time
We all know that content creation takes time. Breaking each course down and analyzing the best material for each week’s lesson can be intensive. But if you plan your content calendar ahead of time, you’ll be able to run your business smoothly.
Try to write down each tutoring session for every week ahead. This helps you visualize what’s coming up to prepare the necessary materials with time to spare. It also avoids any chance of over-committing or making scheduling errors.
4. Grow your customer base using referral programs
Let’s face it, getting customers is one of the most challenging parts of owning and running a business. But there is hope!
“Refer a friend” programs are very powerful things. If you have a happy student, chances are that they will tell their family and friends about you. These referred students will come to you with an already-discounted subscription and hopefully spread the word to their friends.
5. Get a mentor
Take some time to find a mentor and use them as a pillar of strength through your tutoring journey. There’s a good lesson in business – spend time building yourself to develop your students successfully.
There are many business coaches and other online tutors who make great mentors. Do a coaching course or find someone through an online community to help mentor and guide you.
6. Sign up for a premium online tutoring platform
There are tons of teaching platforms out there today. But if you want a high-quality and reliable online tutoring platform, you need to look for a few distinct but necessary features. You should be able to:
- Host unlimited content and customers.
- Use its integration with a live streaming platform like Zoom.
- Customize your website with your logo.
- Sell merchandise.
- Communicate with customers.
- Receive reporting and analytics.
7. Don’t wait. Start today!
Everyone thinks that starting a tutoring business will take time and be tough. The truth is, you will have some tough days. But waiting isn’t the answer. You need to start today! The sooner you get started, the better it will be for you and your future as an online tutor.
Online tutoring is all about collaboration and empowering others with knowledge. Remember, some students are yearning for knowledge and just don’t know where to find it. With these seven secrets, there’s no way you can go wrong with your business.