It appears that everyone in the globe is using social media in some way. Actually, roughly 3 billion people use social media, so it’s not nearly the entire planet, but it’s a sizable chunk.
Of course, your company should be active on social media. It’s now the primary means by which you’ll communicate with your audience.
It’s also a means to develop your brand, nurture your relationship with your audience, and facilitate sales. Social media is a promising platform for SMBs, but you need an effective strategy for that.
In this post, we’ll discuss the best tips for growing your small or medium-sized business with social media.
1. Choose the Right Platforms
Since Facebook became public in 2012, social media has expanded, with thousands of networks dedicated to everything from reconnecting with old classmates to social activism and everything else in between.
So, with so many options available, how can a company choose the best ones? Most experts recommend joining four of the most popular, and deciding which ones to join depends on your target audience and your objectives. You should choose the platforms where your customers engage the most.
Here are some popular social media platforms.
Facebook: the most popular platform, with over 2 billion monthly active users, is great for businesses looking to generate leads and create relationships.
LinkedIn: LinkedIn is a business networking tool that can be used by both B2B and B2C companies to build trust, authority and engage audiences.
Twitter: Twitter’s immediacy platform is ideal for businesses whose primary audience is under 50 and who need to keep on top of timely information such as breaking news, announcements, and trending topics.
Pinterest: Pinterest is a tremendous platform for businesses with a visual appeal, and it’s great for boosting sales because so many users use it to plan purchases.
Snapchat: Businesses can use Snapchat to drive brand recognition and loyalty by offering promotions, personalized content, exclusive access, and building relationships with influencers. Snapchat is one of the fastest-growing social networking sites.
2. Initiate with Proper Social Profile Setup
Many corporate sites don’t link to their website or have a broken link to one of their social media pages, which isn’t right. You should establish a spider web of links connecting each account.
Put your best foot forward on social media because it is ultimately the front page of your business. A potential customer’s initial point of contact with your company is generally your Facebook, Twitter, or LinkedIn page.
Make your brand more human so that buyers realize they’re speaking with a real person. A snappy bio or genuine material can fundamentally accomplish this.
3. Don’t be Salesy Always
If you consistently tweet about how fantastic you are and how great your items are, customers will become bored and lose faith in your business. It has a phony quality about it.
Consider this: the brands you admire don’t usually brag about themselves.
It’s fine to brag about your accomplishments, products, or services every now and then, but make sure it’s balanced with high-quality material.
Customers must have a compelling reason to follow you on social media. It’s not only that I always hear you talking about yourself. So, share something that interests your customers and pass some value to them. This way, you’ll have more followers and eventually more customers.
4. Focus on Engagement
You want your audience to respond to you by liking, sharing, subscribing, following, and commenting on everything!
Every interaction with you expands your social media reach. The more individuals who interact with you, the more likely you are to be discovered by others.
Pose questions to your audience and encourage them to share humorous or thought-provoking content with their peers. Give them a compelling incentive to do so. The more engagement, the better for your business growth.
5. Interact With Your Customers
As much as possible, you should respond to messages, comments, reviews, and tags.
It may appear to be a difficult undertaking, but when you’re first starting out, you’re unlikely to receive many. This may sound harsh, but it’s true.
You can set up automatic replies to answer the basic questions on some social networking networks, such as Facebook, as you develop to save time.
Customers will feel heard and valued if you respond to their concerns. They should be because they’re going to buy your products/services. You should also install a Shopify or WordPress chat plugin according your CMS to effectively interact with your customers.
6. Know Your Audience and Their Personas
When it comes to running a business, knowing your target consumer is crucial.
If you want to use social media for marketing your small business, you should sit down and organize your social media strategy around the buyer persona you want to target.
Because social media is such a dispersed environment, you must specify the audience you want to target when creating content or running social media campaigns in order to get the most visibility. Not everyone on Social Media will buy your product or service. Still, you must first identify your demographic and consumer persona in order to comprehend people who are experiencing difficulties that your product can help.
7. Share Your Reviews
Today’s shopper is unlikely to make a purchase based just on its appearance.
Consumers increasingly place a high value on internet reviews, which have taken on the same importance and role as personal recommendations from friends.
Sharing positive customer experiences accomplishes more than simply demonstrating that customers are pleased with the product or service you provide. It builds trust and creates a snowball effect because people believe they can get the same good results if they do business with you.
Testimonials and reviews are valuable assets for your content strategy. To increase engagement and reach, share your customer reviews over social media. This way, you will get a lot of traffic, leads, and sales.
8. Incorporate Social CRMs
To provide a comprehensive perspective of an individual’s online persona, social customer relationship management software combines social data with more standard CRM elements like email and purchase history.
It allows you to track your customers’ interactions with your brand across all channels and have a better understanding of who they are.
This also allows you to persuade a customer to purchase additional goods and services. How? By tailoring the shopping experience with recommendations based on the individual’s buying habits. It demonstrates to the customer that you care about what they care about.
Investing in your customer relationship raises the likelihood that they will stay with you.
9. Humanize Your Brand with Live Sessions
While staying true to your brand is vital, it’s also important to exhibit your human side.
People no longer enjoy giant corporations; instead, they want to see the people who run them because it offers them something to relate to.
When it comes to attracting attention and bringing viewers into your message, live video on Facebook or Instagram is unrivaled.
One expects unedited behind-the-scenes footage of a shop owner unwrapping a new product when watching live video.
On social media, this is your brand’s “real you,” giving an authentic taste of your small business culture. This gives authenticity to your material and aids in the development of that crucial aspect of trust.
10. Use Right Tools
Staying active and visible on social media requires time and effort, but there are a variety of automation tools that may help you make updates automatically and schedule them up to a month in advance.
Hootsuite, Buffer, MeetEdgar, BuzzSumo, and Sprout Social are a few of the tools that can save you time by automating publication of multiple posts at once. These tools also make it easy to monitor your networks and reply to messages quickly.
11. Connect or Collaborate with Relevant Businesses and Influencers
Relationships are everything in the internet world. Whether you’re using Facebook or LinkedIn to promote your business, you need to set out some time to engage with individuals.
You’re wrong if you think you’ll be able to create your business on social media without building relationships. In the same way that relationships are important in the real world when it comes to running a business, the same is true on social media.
As a result, you should devote time to cultivating partnerships with like-minded businesses or cooperating with influencers in your field. It would improve the exposure of your small business.
These are the top 11 tips to help you grow your small and medium-sized businesses with social media marketing. You can start with these to nurture your businesses and kick start the growth.
A social media management agency can also help you perform all these tips and many other strategies to accelerate your business growth.
So, choose what suits you best!
To know more about SMB social media marketing, stay tuned.